Web Design and Ecommerce
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ComeUpSmiling Web Design

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ComeUpSmiling Ltd,
Registered in England,
Company Number 4461523

Customised Website Design Reports

Ideal for the small to medium-sized business, ComeUpSmiling's Design Reports offer an independent review of your web site, covering Accessibility, Browser Compatibility, Page Design, Design Coding, and Download Speed, as detailed below. A Premier Design Report (view example.pdf) checks all five criteria on specific pages of a website; alternatively a minimum of three criteria can be chosen to create a Customised Design Report. Design Reports are generally not appropriate for Flash-heavy sites.

The prices next to each criteria indicate their cost when chosen as part of a Customised Design Report; a Premier Design Report is £200. In both cases this represents the charge for testing four pages from one site, although upto ten pages can be tested if required. Depending upon the criteria chosen, the site-specific content of each design report will normally be between 600 and 1500 words. The report is deliberately kept as straightforward as possible, although more detailed error messages can be included if required.


1) Accessibility - £55

This automated accessibility check is based on the W3C guidelines and testable success criteria, known as WCAG 2.0. Each page is assessed with respect to its 'conformance level' from Level A (the minimum level of conformance) through Level AA to Level AAA (maximum conformance) using an accessibility validator. The purpose of these conformance levels is to try and ensure that websites are accessible to people with disabilities - see also http://www.out-law.com/page-330 and http://www.w3.org/TR/WCAG/. If a site fails to reach Level A conformance, it is very likely that disabled users will struggle to use that web site.

Next, the contrast ratio between the foreground and background colours of the text elements are examined to see if they also conform to WCAG 2.0. If the main foreground and background colours on the page do not conform, then they are also assessed specifically in terms of three colour vision problems, namely protanopia, deuteranopia, and tritanopia.

Please note that conforming with the Web Content Accessibility Guidelines (WCAG), is only an indicator of a particular web page's actual accessibility, and it should thus be regarded as the first of several steps towards true accessibility. The RNIB, for example, offers a far more detailed and very specific accessibility audit.

2) Cross-Browser Check - £40

Each page is viewed on a PC with a screen resolution of 1024 x 768 pixels using six common browsers (Internet Explorer 8, Internet Explorer 7, Firefox 3.6, Opera 10, Safari 4, and Google Chrome 5) to determine if there are significant differences or problems; any such problems are highlighted, and where appropriate also illustrated by the inclusion of a screenshot of the relevant page(s) as seen in that particular browser.

3) Design Style and Structure - £65

The design report will initially look at the overall design of the page and how well each design component (logo, banner, columns, menu, headers, text and images) complements the other, together with page navigation and ease of use. The nominated pages are then viewed at three common screen resolutions to see the effect on the page structure and content; finally the title, together with the keywords and description metatags are checked to ensure that they have been included (generally, no comments are made about the suitability of a page's keywords or description, as this requires a significant knowledge and understanding of each site's specific market).

4) Design Validation - £20

The html and css coding of the page is checked with an automated validation tool to see if it follows the 'accepted rules' of that particular coding language as recommended by the W3C and International Standards. If appropriate, the total number of errors is stated, and the main error types for the selected pages are listed (up to a maximum of eight).

Pages on most sites are likely have some errors as they can easily creep in as pages are updated; however a page with several hundred errors could well indicate rather sloppy coding practice, or possibly an inappropriate DOCTYPE attribute. Such a page is thus quite likely to have problems being viewed correctly across a range of browsers and screen resolutions - for more detailed information, see http://validator.w3.org/docs/why.html

5) Speed Report and Link Check - £40

Using a suitable speed test analyser, the size (in kilobytes) of the page content is assessed, together with the respective download times for users with a 56k modem or 1.5Mbps broadband connection; where download times are 'excessive' for particular components, then these are highlighted. Finally, the page links (including menu items and image links) for each nominated page are checked to ensure that there are no broken or invalid links; any such links are listed (upto a maximum of eight).

For an illustration of a typical report, please view example.pdf. The prime purpose of the Design Report is to give an overview of a website's present accessibility and design; informed decisions can then be made - in consultation with your site administrator and web designer - as to the exact requirements of future updates. ComeUpSmiling will be happy to offer advice on any of the above - simply contact us with any questions you may have.

Disclaimer

The content of the design report is provided for informational purposes only; it represents the professional opinion of an experienced web designer and has been prepared using various sources and data which ComeUpSmiling believes to be reliable. However, ComeUpSmiling Ltd makes no representation as to the accuracy, completeness or usefulness of this information, and in no event shall ComeUpSmiling Ltd assume any liability or responsibility for any errors, omissions or opinions in the design report.



FLASH - (Adobe) Flash is a multimedia software application used to create fast vector-based animations. Some websites are created entirely in Flash as Flash movies are ideal for complex animations and video.

W3C - the World Wide Web Consortium; an international consortium which coordinates Web protocols and standards.

WCAG - the Web Content Accessibility Guidelines, created by the W3C to help make Web content accessible to people with disabilities. WCAG 1.0 was superseded by WCAG 2.0 as from December 2008.

PROTANOPIA - red-green colour blindness; people affected are less sensitive to red light; affects about 1% of males and 0.02% of females. Protanomaly, which is a milder defect, affects a similar number.

DEUTERANOPIA - red-green colour blindness; people affected are less sensitive to green light, and together with its mild form Deuteranomaly, affects 6% of males and 0.45% of females.

TRITANOPIA - blue-yellow (or more accurately blue-green) colour blindness; people affected confuse blue with green and yellow with violet; very rare.

BROWSER - an application to display information embedded within a web page e.g. Internet Explorer, Firefox, Safari. Some are very specialised, such as WebbIE for the visually-impaired.

SCREEN RESOLUTION - the height and width in pixels of a computer screen; websites are often designed to be viewed at specific resolutions e.g. 1024 by 768 or 800 by 600.

METATAGS - these are not visible to visitors and provide useful extra information such as search engine keywords, page summary and language used.

HTML - the main coding language for a site; other coding (e.g. php and JavaScript) if often also incorporated.

CSS - Cascading Style Sheets. These are lines of code that specify the appearance (colours, fonts, font-size, position etc) of the individual components on a web page.

DOCTYPE - Document Type Declaration. This informs the browser which HTML coding version is being used.